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LET FREEDOM ROAM

LET FREEDOM ROAM

We believe that the freedom to roam in nature is a basic human right
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Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

The Love Is King

MOVEMENT & MISSION

Love is King sees a world where nature’s grandeur, tranquility and healing power are accessible to all diverse individuals and underrepresented communities. We see the Freedom to Roam in our natural world safely as a basic and undeniable human right and we’re committed to safeguarding that right for all Black, Indigenous, People of Color and our Lesbian, Gay, Bisexual and Transgender citizens. Our movement leads with Safety First, safety before traveling and safety once in the field. When we focus on Safety First we begin to remove the barriers of fear, intimidation, injustice, discrimination and we dismantle systemic racism. A Safe experience in nature elevates serenity, healing and improves the physical, mental and spiritual health of the most marginalized and vulnerable among us.

We’re committed to replacing Insecurity with Safety, replacing Invisibility with Appreciation and replacing Powerlessness with Empowerment. We see a brand new generation built on diverse identities, inter-group relationships and a shared struggle now taking hold of their Freedom to Roam!

Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

On A Mission To Inspire

OUR OBLIGATION

It’s our moral obligation to take action to ensure that people of color are guaranteed freedom to roam in nature with the assurance of a welcoming and safe experience in the outdoors: recreating, hunting, fishing and in backcountry wilderness, public lands and urban parks.

We’re on a mission to activate, inspire and empower a humanitarian movement that will mobilize citizens of all colors to carry out our humanitarian obligation that will raise our collective consciousness, educate and help facilitate conflict resolution through love, empathy, respect and a true sense of personal responsibility without discrimination.

We realize race and income are significant factors in blocking easy and safe access to the outdoors.  We also realize that representation of people of color really matters. We will ensure people of color’s stories, image, experiences, history, culture and leadership are valued and represented. It’s our obligation to inspire new conversations, new points of view and shift perceptions that help to guarantee freedom to roam in nature for all people of color.

letter to the people of the united states

Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

STAY IN THE KNOW

JOIN THE LOVE IS KING MOVEMENT

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LOVE IS KING MOVEMENT

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Love Is King Guardian

WHAT IS A GUARDIAN?

We’re carrying out a humanitarian obligation much like the RED CROSS but our disaster is man made, it’s cultural and it’s systemic. Nature has nothing to do with our diversity disaster. We’re committed to standing up for freedom from fear. The L.I.K Guardian is mobilizing humanity across America, embracing empathy and leading with love to fostering equity and inclusion and restores our humanity. Our Regional Love is King Guardians are outdoor enthusiast and newbies, they are young and old and come in many shades of color. But they’re all ordinary individuals with a deep desire to make extraordinary humanitarian change happen now. Our Guardians are agents of change. Changing one person, one perception, one conversation at a time.

Guardians take the bold next step into the real world of “Actionable Initiatives.” Our Guardians are the leaders of the Love is King movement to mobilize all citizens of every color to carry out our humanitarian obligation through compassion, responsibility, inclusion and equal opportunity to ensure that People of Color have guaranteed access and a safe experiences in the outdoors.

Leading With Love

THE GUARDIAN CREED

Love is King Guardians are experienced outdoor enthusiast and nature curious newbies of all ages, shades and creeds. What they share is a desire to enact change now to make nature safely accessible for all, defending the freedom to roam on our lands and waters.

read and share our guardian creed

TAKE THE FIRST STEP WITH US

Tired of sitting on the sidelines? Ready to apply your passion to making the outdoors a safe and welcome place for all? We need you!

  • L.I.K Guardians will strive to make outdoor spaces places of trust that will always have a welcome and support of safety in the outdoors for POC outdoor groups.

  • L.I.K Guardians will maintain healthy environments, support and create welcoming access for POC to feel comfortable in the outdoors.

  • The goal of L.I.K Guardians is to always implement, bridge and expand unconscious bias education in solidarity and mutuality with all POC outdoor groups.

  • L.I.K Guardians value openness, building trust, encouraging compassion and open-mindedness, and reinforcing our commitment to support the culture of inclusivity in the outdoors with welcoming access and ensured safety.

Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

WE NEED YOU!

TAKE THE FIRST STEP WITH US

Tired of sitting on the sidelines? Ready to apply your passion to making the outdoors a safe and welcome place for all? We need you!

  • L.I.K Guardians will strive to make outdoor spaces places of trust that will always have a welcome and support of safety in the outdoors for POC outdoor groups.

  • L.I.K Guardians will maintain healthy environments, support and create welcoming access for POC to feel comfortable in the outdoors.

  • The goal of L.I.K Guardians is to always implement, bridge and expand unconscious bias education in solidarity and mutuality with all POC outdoor groups.

  • L.I.K Guardians value openness, building trust, encouraging compassion and open-mindedness, and reinforcing our commitment to support the culture of inclusivity in the outdoors with welcoming access and ensured safety.

click here for the declare your diversity contract

Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

Commitment to safety

DIVERSITY OF DECLARATION

Love is King provides the opportunity and responsibility to increase representation of people of color, establishing access and providing safety in the outdoors. We are demanding that powerful outdoor minded corporations, conservations groups, local and national state senators, congressmen / women and mayors reflect an honor the racial diversity of our country both in consumer facing branding, marketing and image but also to top level leadership in companies and board members down to the breathing culture of every company. The Declaration of Diversity is a statement and commitment to safety and a access for POC in outdoor recreation and back country spaces. This is the critical shift to support and to change negative narratives and support diversity, safety and access in the outdoors and backcountry.

READ, DOWNLOAD, AND SHARE THE DIVERSITY OF DECLARATION

JOIN THE
LOVE IS KING MOVEMENT

In today’s “cause-driven” global non-profit landscape, micro-interactions, nonstop demands, recruitment, and the struggle for financial stability often take precedence to organizational diversity and the desire to build a more inclusive movement.  Love is King provides conservation organizations seeking inclusivity a powerful platform to engage, recruit, sustain, and activate new BIPOC and LGBTQ leaders focusing on environmental and transformative social justice. Our mission is to empower a new generation of Change Makers who’ll bring their passion, inspiration, and training to your organization and their communities. Interest click here!
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Love Is King Founder

CHAD BROWN

Chad Brown is the founder and president of Soul River Inc., a nonprofit organization that focuses on connecting veterans and introducing diverse urban youth of color to the outdoors, nature conservation and advocacy. Brown is also a veteran, accomplished documentary style portrait photographer, creative director operating Chado Communication Design and Soul River Studios. Chad pursues adventurers in back country as an outdoorsman, bow hunter, and conservationist. He is especially passionate about working closely with indigenous nations, as well as working for environmental justice on public lands, raising awareness through education, providing access, inclusivity, and safety for everyone but especially for people of color in the outdoors. Brown is a Board member of the National Wildlife Refuge Association and has been featured on BBC, CBS, as well as in national publications such as Outside Magazine and The Drake, and in various Pacific Northwest publications. Additionally, Brown was the first recipient of the Breaking Barriers Award presented by Orvis, as well as the Bending Toward Justice Award from Oregon Senator Jeff Merkley.

thank you to our amazing love is king partners

“Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love.”

Martin Luther King Jr.

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OUTDOORS WHERE WE ALL BELONG

EXPLORE THE ISSUES

LOVE & JUSTICE
CONFRONTATION & SAFETY
RACIAL INJUSTICE
ELEVATION OUTDOORS ARTICLE
OUTSIDE VOICES PODCAST
WELCOME INVITATION NEEDED
RECLAIMING NATURE
SYSTEMIC RACISM
SYSTEMIC RACISM

STORIES OVER SILENCE

Safety, Access and Healing in nature Is KING for us! “Stories Of Silence” is about stories of women, BIPOC, people from marginalized communities, and the LGBTQ community addressing FEAR in the outdoors told from their personal lens! “Stories over Silence” is great for people to listen to and learn from without addressing a person and making them feel uncomfortable.

Below are a few videos to listen  and to learn more click over to our YouTube channel to continue listening to Stories over Silence.
STORIES OVER SILENCE #1
STORIES OVER SILENCE #2
STORIES OVER SILENCE #3
Click Over To Our YouTube Channel

Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.

THE LOVE IS KING TEAM

MEET THE BOARD MEMBERS

BRIAN CHOU
Brian's bio
JACOB ZACHERY
Jacob's bio
JAMES MILLS
James' bio
MICHAEL BLAZE
Michael's bio
WILL KRAUSE
Will's bio
DAVINA SMITH
Davina's bio
TALIA BOYD
TALIA's bio
SHARON ROSS
SHARON's bio
ERIC PETERSON
ERIC's bio
CLARA SOH
CLARA's bio
BRIAN CHOU
Brian's bio
JACOB ZACHERY
Jacob's bio
JAMES MILLS
James' bio
MICHAEL BLAZE
Michael's bio
WILL KRAUS
Will's bio
Questions or comments?

CONTACT OUR TEAM

    Questions or comments?

    CONTACT OUR TEAM

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