Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.
LIK Operation Roam (Rapid Ongoing Advance Missions) is to provide an opportunity for BIPOC leaders to step into the realm of public land and freshwater conservation efforts and disrupt the historical system that allowed BIPOC voices of not being invited to government spaces where the decisions were made about land and wildlife and indigenous conservation policies.
Love is King will take BIPOC Leaders to an environmentally threatened and fragile environment (a place that will be determined in collaboration with participating conservation group sponsor). This BIPOC group will experience and live on this land for two weeks, learn the threats the land is facing, meet with members of indigenous communities and various government and local stakeholders living there. Participants will become environmental warriors of this land ready to protect it and advocate for it. After returning home, they will use their voices, talents, and skills to speak up and fight for this land, its inhabitants and its wildlife. They will create projects, blogs, webinars, meet with members of Congress, use social media in creative ways to elevate their voices of advocacy and influence and hold space for diverse representation in conservation and helping policy efforts for public lands, freshwater and wildlife.
It’s our moral obligation to take action to ensure that people of color are guaranteed freedom to roam in nature with the assurance of a welcoming and safe experience in the outdoors: recreating, hunting, fishing and in backcountry wilderness, public lands and urban parks.
We’re on a mission to activate, inspire and empower a humanitarian movement that will mobilize citizens of all colors to carry out our humanitarian obligation that will raise our collective consciousness, educate and help facilitate conflict resolution through love, empathy, respect and a true sense of personal responsibility without discrimination.
We realize race and income are significant factors in blocking easy and safe access to the outdoors. We also realize that representation of people of color really matters. We will ensure people of color’s stories, image, experiences, history, culture and leadership are valued and represented. It’s our obligation to inspire new conversations, new points of view and shift perceptions that help to guarantee freedom to roam in nature for all people of color.
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We’re carrying out a humanitarian obligation much like the RED CROSS but our disaster is man made, it’s cultural and it’s systemic. Nature has nothing to do with our diversity disaster. We’re committed to standing up for freedom from fear. The L.I.K S.O.S. Ambassador is mobilizing humanity across America, embracing empathy and leading with love to fostering equity and inclusion and restores our humanity. Our Regional Love is King S.O.S. Ambassadors are outdoor enthusiast and newbies, they are young and old and come in many shades of color. But they’re all ordinary individuals with a deep desire to make extraordinary humanitarian change happen now. Our S.O.S. Ambassadors are agents of change. Changing one person, one perception, one conversation at a time.
S.O.S. Ambassadors take the bold next step into the real world of “Actionable Initiatives.” Our S.O.S. Ambassadors are the leaders of the Love is King movement to mobilize all citizens of every color to carry out our humanitarian obligation through compassion, responsibility, inclusion and equal opportunity to ensure that People of Color have guaranteed access and a safe experiences in the outdoors.
Love is King S.O.S. Ambassadors are experienced outdoor enthusiast and nature curious newbies of all ages, shades and creeds. What they share is a desire to enact change now to make nature safely accessible for all, defending the freedom to roam on our lands and waters.
Tired of sitting on the sidelines? Ready to apply your passion to making the outdoors a safe and welcome place for all? We need you!
L.I.K Guardians will strive to make outdoor spaces places of trust that will always have a welcome and support of safety in the outdoors for POC outdoor groups.
L.I.K Guardians will maintain healthy environments, support and create welcoming access for POC to feel comfortable in the outdoors.
The goal of L.I.K Guardians is to always implement, bridge and expand unconscious bias education in solidarity and mutuality with all POC outdoor groups.
L.I.K Guardians value openness, building trust, encouraging compassion and open-mindedness, and reinforcing our commitment to support the culture of inclusivity in the outdoors with welcoming access and ensured safety.
L.I.K S.O.S. Ambassadors will strive to make outdoor spaces places of trust that will always have a welcome and support of safety in the outdoors for POC outdoor groups.
L.I.K S.O.S. Ambassador will maintain healthy environments, support and create welcoming access for POC to feel comfortable in the outdoors.
The goal of L.I.K S.O.S. Ambassadors is to always implement, bridge and expand unconscious bias education in solidarity and mutuality with all POC outdoor groups.
L.I.K S.O.S. Ambassadors value openness, building trust, encouraging compassion and open-mindedness, and reinforcing our commitment to support the culture of inclusivity in the outdoors with welcoming access and ensured safety.
Love is King provides the opportunity and responsibility to increase representation of people of color, establishing access and providing safety in the outdoors. We are demanding that powerful outdoor minded corporations, conservations groups, local and national state senators, congressmen / women and mayors reflect an honor the racial diversity of our country both in consumer facing branding, marketing and image but also to top level leadership in companies and board members down to the breathing culture of every company. The Declaration of Diversity is a statement and commitment to safety and a access for POC in outdoor recreation and back country spaces. This is the critical shift to support and to change negative narratives and support diversity, safety and access in the outdoors and backcountry.
Love is King aims to eliminate fear and establish safety for Black, Indigenous, and all people of color while on our public lands and is committed to creating a reimagined outdoor environment focused on participation, representation, inspiration and advocacy.
The mission of LIK Operation Roam (Rapid Ongoing Advance Missions) is to provide an opportunity for BIPOC individuals (21 and over) to step into the realm of public land and freshwater conservation. Historically, BIPOC voices were not invited in government, congressional or decision making spaces when it comes to wildlife and indigenous policies, recreation, permitting, land management, and advocacy in the outdoors. LIK Roam magnifies the voices of BIPOC Leaders and provides representation where it counts
There is no cost to participate. Further information about Operation Roam will be given to all applicants at a Q&A Zoom meeting.
Chad founded Love is King in 2020 in the midst of the aftermath of George Floyd’s killing. It was Chad’s response to the question so many people were asking him then: “What can I do in the fight against racism? How can I be part of the solution?” Love is King leads with the mission to dismantle the hate, bigotry, ignorance and racism in the outdoors for BIPOC and all marginalized groups to have the opportunity to roam further and bolder in the outdoors and create wonderful memories for themselves without having to face any aggression. The focus of Love is King is increasing the access and safety in the outdoors. Brown is also the founder and president of Soul River Inc., a nonprofit organization that focuses on connecting veterans and introducing diverse urban youth of color to the outdoors, nature conservation and growing young leaders into advocacy for our public lands, wildlife and freshwater. He is also a Navy veteran, accomplished documentary style portrait photographer where he has been commissioned to shoot for the New York Times and operates as a creative director/ head photographer for Chado Communication Design. Chad often pursues adventures in the back country overlanding, and he has been selected as part of 2022 Team Ford Bronoco athletes. He is passionate about off-roading; he is an outdoorsman, bow hunter, conservationist and leading outdoor leadership teams into the Arctic Circle. He is especially passionate about working closely with indigenous nations, as well as working for environmental justice on public lands, raising awareness through education, providing access, inclusivity, and safety for everyone but especially for people of color in the outdoors. Brown is a board member of the Alaska Wilderness League and a has been featured on BBC, CBS, and National Geographic / Natgeo Wild’s survival reality TV series “Called to the Wild”, as well as in national publications such as Outside Magazine and The Drake, and in various Pacific Northwest publications. Additionally, Brown was the first recipient of the Breaking Barriers Award presented by Orvis, as well as the Bending Toward Justice Award from Oregon Senator Jeff Merkley.
“Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love.”
Martin Luther King Jr.
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Safety, Access and Healing in nature Is KING for us! “Stories Of Silence” is about stories of women, BIPOC, people from marginalized communities, and the LGBTQ community addressing FEAR in the outdoors told from their personal lens! “Stories over Silence” is great for people to listen to and learn from without addressing a person and making them feel uncomfortable.