Love Is King squashes the fear in the outdoors and provides equitable access and resolute safety to ensure an enriching and exhilarating experience in nature.
Love Is King aims to eliminate fear and establish Resolute Safety for BIPOC and marginalized communities. To ensure an Enriching, Exhilarating and Nurturing Experience In Nature,Love is King is committed to creating a reimagined outdoor environment for BIPOC participation, representation and inspiration. We’re changing expectations, perceptions and the narrative in the outdoors where BIPOC and marginalized communities are liberated to be inspired, to heal and manifest a basic human right we all share . . . the freedom to roam in nature.
It’s our moral obligation to take action to ensure that people of color are guaranteed freedom to roam in nature with the assurance of a welcoming and safe experience in the outdoors: recreating, hunting, fishing and in backcountry wilderness, public lands and urban parks.
We’re on a mission to activate, inspire and empower a humanitarian movement that will mobilize citizens of all colors to carry out our humanitarian obligation that will raise our collective consciousness, educate and help facilitate conflict resolution through love, empathy, respect and a true sense of personal responsibility without discrimination.
We realize race and income are significant factors in blocking easy and safe access to the outdoors. We also realize that representation of people of color really matters. We will ensure people of color’s stories, image, experiences, history, culture and leadership are valued and represented. It’s our obligation to inspire new conversations, new points of view and shift perceptions that help to guarantee freedom to roam in nature for all people of color.
Join for updates on special launches, network actions, programs, partnerships and more!
We’re carrying out a humanitarian obligation much like the RED CROSS but our disaster is man made, it’s cultural and it’s systemic. Nature has nothing to do with our diversity disaster. We’re committed to standing up for freedom from fear. The L.I.K Guardian is mobilizing humanity across America, embracing empathy and leading with love to fostering equity and inclusion and restores our humanity. Our Regional Love is King Guardians are outdoor enthusiast and newbies, they are young and old and come in many shades of color. But they’re all ordinary individuals with a deep desire to make extraordinary humanitarian change happen now. Our Guardians are agents of change. Changing one person, one perception, one conversation at a time.
Guardians take the bold next step into the real world of “Actionable Initiatives.” Our Guardians are the leaders of the Love is King movement to mobilize all citizens of every color to carry out our humanitarian obligation through compassion, responsibility, inclusion and equal opportunity to ensure that People of Color have guaranteed access and a safe experiences in the outdoors.
Love is King Guardians are experienced outdoor enthusiast and nature curious newbies of all ages, shades and creeds. What they share is a desire to enact change now to make nature safely accessible for all, defending the freedom to roam on our lands and waters.
Tired of sitting on the sidelines? Ready to apply your passion to making the outdoors a safe and welcome place for all? We need you!
L.I.K Guardians will strive to make outdoor spaces places of trust that will always have a welcome and support of safety in the outdoors for POC outdoor groups.
L.I.K Guardians will maintain healthy environments, support and create welcoming access for POC to feel comfortable in the outdoors.
The goal of L.I.K Guardians is to always implement, bridge and expand unconscious bias education in solidarity and mutuality with all POC outdoor groups.
L.I.K Guardians value openness, building trust, encouraging compassion and open-mindedness, and reinforcing our commitment to support the culture of inclusivity in the outdoors with welcoming access and ensured safety.
Love is King provides the opportunity and responsibility to increase representation of people of color, establishing access and providing safety in the outdoors. We are demanding that powerful outdoor minded corporations, conservations groups, local and national state senators, congressmen / women and mayors reflect an honor the racial diversity of our country both in consumer facing branding, marketing and image but also to top level leadership in companies and board members down to the breathing culture of every company. The Declaration of Diversity is a statement and commitment to safety and a access for POC in outdoor recreation and back country spaces. This is the critical shift to support and to change negative narratives and support diversity, safety and access in the outdoors and backcountry.
Chad Brown is the founder and president of Soul River Inc., a nonprofit organization that focuses on connecting veterans and introducing diverse urban youth of color to the outdoors, nature conservation and growing young leaders into advocacy for our public lands, wildlife and freshwater. Recently, Brown second new nonprofit Love is King that he leads with the mission to dismantle the hate, bigotry, ignorance and racism in the outdoors for BIPOC and all marginalized groups to have the opportunity to roam further and bolder in the outdoors and create wonderful memories for themselves without having to face any aggression. The focus of Love is King is increasing the access and safety in the outdoors. Brown is also a Navy veteran, accomplished documentary style portrait photographer, creative director operating Chado Communication Design and Soul River Studios. Chad often pursues adventures in back country as an outdoorsman, survivalist, bow hunter, conservationist and leading ongoing expeditions into the Arctic Circle. He is especially passionate about working closely with indigenous nations, as well as working for environmental justice on public lands, raising awareness through education, providing access, inclusivity, and safety for everyone but especially for people of color in the outdoors. Brown is a Board member of the National Wildlife Refuge Association, Alaska Wilderness League and has been featured on BBC, CBS, as well as in national publications such as Outside Magazine and The Drake, and in various Pacific Northwest publications. Additionally, Brown was the first recipient of the Breaking Barriers Award presented by Orvis, as well as the Bending Toward Justice Award from Oregon Senator Jeff Merkley.
“Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love.”
Martin Luther King Jr.
Look great while making a difference! Support our movement by grabbing some high quality threads!
Safety, Access and Healing in nature Is KING for us! “Stories Of Silence” is about stories of women, BIPOC, people from marginalized communities, and the LGBTQ community addressing FEAR in the outdoors told from their personal lens! “Stories over Silence” is great for people to listen to and learn from without addressing a person and making them feel uncomfortable.